Abstract
In this short article, I intend to focus on the two billion at the bottom of the worlds pyramid, as these people are the primary audience of todays fair traders. I will look at what I believe is missing, at the implications of inaction, and at the enormous untapped potential of these people if we facilitate their connection to our marketplaces. Finally, I write a short word about responsibility. These are my experiences not only from working closely with friends and partners at the bottom but also with those at the top over the past forty years.